Embracing IPMX: PlexusAV and the Seismic Shift in the ProAV Market

By Aaron Doughten, Director of Technology & Marketing – PlexusAV

Over the past year, the ProAV market has experienced a seismic shift with the advent of IPMX (Internet Protocol Media Experience). This transformation is not just about learning what IPMX is but recognizing its immense benefits and now building solutions based on this new standards-based technology. This change is dismantling the walled gardens created by proprietary ProAV solutions, paving the way for true innovation and significant advancements in delivering new and exciting video and audio experiences.

The Rise of IPMX in the ProAV Market
IPMX, developed by the Alliance for IP Media Solutions (AIMS), leverages battle-hardened, proven technologies from the broadcast industry to create a standards-based, interoperable AV-over-IP solution. It aims to provide a plug-and-play user experience, ensuring high-quality, low-latency audio and video transmission that scales with evolving technological demands.

PlexusAV’s Strategic Move
PlexusAV recognized the limitations of proprietary solutions and the lack of interoperability within the ProAV industry. Early in 2022, the idea of PlexusAV was born, focusing on how to make a difference in the AV-over-IP landscape. After much deliberation, the decision to adopt IPMX became the cornerstone of PlexusAV’s mission. By leveraging IPMX, PlexusAV has been able to offer an ecosystem that not only embraces standards-based AV-over-IP but also integrates seamlessly with other technologies like Dante and NDI. This approach has ensured maximum flexibility and adaptability for end-users.

The Impact of ISE 2024
ISE 2024 marked a pivotal moment for the ProAV industry. The event saw distributors, integrators, and end-users actively seeking brands and products that utilized IPMX. PlexusAV showcased its IPMX-based solutions, including the AVN-series transceivers and the Visual Array management control platform. The response was overwhelmingly positive, with industry professionals excited about the potential of IPMX to solve long-standing issues of interoperability and scalability.

Breaking Down Walled Gardens
The adoption of IPMX is breaking down the proprietary barriers that have long hindered the ProAV market. By promoting a standards-based approach, PlexusAV and other forward-thinking companies are fostering an environment of collaboration and innovation. This shift is enabling the development of more integrated and versatile solutions, which are crucial for meeting the diverse needs of modern AV installations.

Looking Ahead
The future of the ProAV market looks promising with IPMX at its core. As more stakeholders embrace this technology, we can expect a more unified, efficient, and innovative industry. The transition to IPMX is not just a technological upgrade; it represents a paradigm shift towards greater interoperability, scalability, and user-centric solutions.

PlexusAV’s commitment to IPMX underscores the importance of adaptability and innovation in the ProAV sector. As the industry continues to evolve, IPMX will undoubtedly play a central role in shaping the future of AV technology, enabling professionals to deliver unparalleled audio and video experiences.