{"id":25750,"date":"2026-03-09T03:00:49","date_gmt":"2026-03-09T03:00:49","guid":{"rendered":"https:\/\/plexusav.com\/?p=25750"},"modified":"2026-06-30T14:42:10","modified_gmt":"2026-06-30T19:42:10","slug":"plexusav-expands-with-bassett-sales-partnership","status":"publish","type":"post","link":"https:\/\/plexusav.com\/de\/plexusav-expands-with-bassett-sales-partnership\/","title":{"rendered":"PlexusAV Expands Market Presence in Southwest Territories with Bassett Sales Corporation Partnership"},"content":{"rendered":"
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Sioux Falls, SD <\/span>-<\/span> 10 March<\/span> 202<\/span>6<\/span> – <\/span>PlexusAV<\/span>, the professional AV division of <\/span>Sencore<\/span>, providing a suite of human-focused AV-over-IP solutions, <\/span>today announced<\/span> a new<\/span> partnership with <\/span>independent <\/span>m<\/span>anufacturer <\/span>r<\/span>epresentative<\/span> firm Bassett Sales Corporation. The agreement <\/span>strengthens <\/span>PlexusAV's<\/span> growth<\/span> strategy across<\/span> Southwest <\/span>territories<\/span> of <\/span>the United States<\/span>, including <\/span>Southern California, Southern Nevada, Arizona, and Hawaii<\/span>. <\/span><\/p>\n

Bassett Sales Corporation <\/span>has<\/span> a<\/span> long-standing reputation within the<\/span> physical safety and security <\/span>markets, representing <\/span>industry-leading brands<\/span>. Seine <\/span>recent<\/span> expansion<\/span> into professional AV brings <\/span>strong<\/span> synergies <\/span>as<\/span> AV and IT infrastructures continue to converge.<\/span><\/p>\n

Together, the <\/span>companies<\/span> will <\/span>w<\/span>ork <\/span>closely <\/span>mit<\/span> regional<\/span> distributors <\/span>and integrators <\/span>to provide <\/span>enhanced access<\/span> zu <\/span>PlexusAV's<\/span> high <\/span>performance<\/span> AV-over-IP <\/span>solutions. The partnership will offer<\/span> all the <\/span>tools and <\/span>technical <\/span>training<\/span> needed to educate and <\/span>de<\/span>ploy<\/span> seamless, high-performance networking <\/span>built on<\/span>\u00a0IPMX\u00a0interoperability<\/span>.<\/span><\/p>\n

Jim Reinhardt<\/span><\/a>, <\/span>PlexusAV's<\/span> US Sales Manager<\/span>, commented: \u201cBassett Sales Corporation will be a partner of great value as we <\/span>accelerate<\/span> growth with integrators in North America. This alliance will focus on the Southwest region, where we recognized <\/span>significant<\/span> opportunity<\/span>,<\/span> und <\/span>Bassett\u2019s established relationships and regional expertise will help us expand market reach and strengthen channel engagement for our growing product portfolio<\/span>.\u201d<\/span><\/p>\n

\u201cWe\u2019re proud to represent <\/span>PlexusAV<\/span>\u00a0in the Southwest region,\u201d said Kim Walsh, President of The Bassett Sales Corporation. \u201cOur continued investment in the professional AV market<\/span> – <\/span>including the addition of a Vice President of Sales focused on Pro AV<\/span> – <\/span>reflects our commitment to delivering innovative solutions to our partners and customers. <\/span>PlexusAV's<\/span>\u00a0open, IPMX-based approach aligns with the direction of the industry, and we look forward to working together to bring these solutions to market.\u201d<\/span><\/p>\n

About Bassett Sales<\/span><\/strong> Corporation<\/strong><\/span><\/span><\/p>\n

The Bassett Sales Corporation is an independent Manufacturer Representative headquartered in Burbank, CA, and delivers physical security and professional audio visual\u00a0technology solutions to the Southern California, Southern Nevada, Arizona, and Hawaii markets.<\/span><\/p>\n

The company offers solutions for all industries, including residential, corporate, education, healthcare, transportation, hospitality, retail, government, critical infrastructure, and utilities and energy, through its resident sales personnel in Los Angeles, Orange County, San Diego County, San Francisco, and Phoenix.<\/span> To learn more about <\/span>Die <\/span>Bassett Sales Corporation, please visit <\/span>www.bassettsales.com<\/span><\/a>. <\/span><\/p>\n

Bassett Sales <\/span>Corporation <\/span>C<\/span>ontact
<\/span>Scott Bassett, CEO
<\/span>Phone:<\/span> 800<\/span> 422<\/span> 1003
<\/span>E-Mail: <\/span>Scott.bassett@bassettsales.com<\/span><\/a><\/p>\n

About <\/span>PlexusAV<\/span><\/strong><\/span><\/p>\n

Powered by 70+ years of broadcast excellence and experience, <\/span>PlexusAV<\/span> is a human-focused AV-over-IP ecosystem of versatile and interoperable products. Established in 2023, <\/span>PlexusAV<\/span> is a new division of the trusted\u00a0<\/span>Sencore<\/span><\/a>, the high-quality broadcast production company. Based on IPMX, <\/span>PlexusAV<\/span> eliminates the stress of selecting an AV-over-IP technology by leveraging a standards-based solution. As a result, <\/span>PlexusAV<\/span> is building interoperable, compatible, adaptable and stress-free AV-over-IP solutions. To learn more about <\/span>PlexusAV<\/span>, please visit\u00a0<\/span>https:\/\/plexusav.com\/<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

Media Contact for <\/span>PlexusAV
<\/span>Re-Sauce Marketing Consultancy Ltd
<\/span>Telefon: +44 (0) 333 404 6094
<\/span>E-Mail:\u00a0<\/span>\u200bpress@re-sauce.net<\/span><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

We are very pleased to announce that Bassett Sales Corporation and PlexusAV have signed a strategic partnership to expand into US Southwest territory.<\/p>","protected":false},"author":3,"featured_media":25767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,46,42,40],"tags":[83,62],"class_list":["post-25750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news","category-press-coverage","category-press-release","tag-partnership","tag-plexusav"],"meta_box":{"post_media_quote_text":"","post_media_quote_author":"","post_media_gallery_select":[],"post_media_video_type":"link","post_media_video_url":"","post_media_video_select":[],"standard_default_text_color":"","standard_dark_text_color":"","standard_light_text_color":"","standard_accent_text_color":"","standard_contrast_text_color":"","standard_input_dark_color":"","standard_border_color":"","standard_border_hover_color":"","standard_background_color":"","standard_background_alter_color":"","standard_button_text_color":"","standard_button_border_color":"","standard_button_border_color_add":"","standard_button_background_color":"","standard_button_background_color_add":"","standard_button_text_hover":"","standard_button_border_hover":"","standard_button_border_hover_add":"","standard_button_background_hover":"","standard_button_background_hover_add":"","standard_button_border_style":"default","standard_background_border_style":"default","contrast_default_text_color":"","contrast_dark_text_color":"","contrast_light_text_color":"","contrast_accent_text_color":"","contrast_input_dark_color":"","contrast_border_color":"","contrast_border_hover_color":"","contrast_background_color":"","contrast_background_alter_color":"","contrast_button_text_color":"","contrast_button_border_color":"","contrast_button_border_color_add":"","contrast_button_background_color":"","contrast_button_background_color_add":"","contrast_button_text_hover":"","contrast_button_border_hover":"","contrast_button_border_hover_add":"","contrast_button_background_hover":"","contrast_button_background_hover_add":"","contrast_button_border_style":"default","contrast_button_background_style":"default","page_top_background_color":"","page_top_border_radius":"default","body_lines_status":"default","body_lines_color":"","top_bar_status":"default","top_bar_customize":"default","top_bar_default_text_color":"","top_bar_dark_text_color":"","top_bar_light_text_color":"","top_bar_accent_text_color":"","top_bar_border_color":"","top_bar_border_hover_color":"","top_bar_background_color":"","top_bar_background_alter_color":"","top_bar_button_text_color":"","top_bar_button_border_color":"","top_bar_button_background_color":"","top_bar_button_text_hover":"","top_bar_button_border_hover":"","top_bar_button_background_hover":"","top_bar_socials_status":"default","top_bar_additional_text_status":"default","top_bar_additional_text_title":"","top_bar_additional_text":"","top_bar_contacts_title":"","top_bar_contacts_phone_status":"default","top_bar_contacts_phone_title":"","top_bar_contacts_phone":"","top_bar_contacts_email_status":"default","top_bar_contacts_email_title":"","top_bar_contacts_email":"","top_bar_contacts_address_status":"default","top_bar_contacts_address_title":"","top_bar_contacts_address":"","header_status":"default","header_style":"default","header_position":"default","header_transparent":"0","header_border":"default","header_customize":"default","header_offset_top":"","header_default_text_color":"","header_dark_text_color":"","header_light_text_color":"","header_accent_text_color":"","header_current_text_color":"","header_current_background_color":"","header_border_color":"","header_border_hover_color":"","header_background_color":"","header_background_alter_color":"","header_button_text_color":"","header_button_border_color":"","header_button_border_color_add":"","header_button_background_color":"","header_button_background_color_add":"","header_button_text_hover":"","header_button_border_hover":"","header_button_border_hover_add":"","header_button_background_hover":"","header_button_background_hover_add":"","header_button_border_style":"default","header_button_background_style":"default","header_menu_text_color":"","header_menu_text_color_hover":"","header_menu_text_background_color_hover":"","header_menu_background_color":"","sticky_header_status":"default","sticky_header_blur":"default","mobile_header_breakpoint":"","mobile_header_menu_style":"default","header_logo_status":"default","header_logo_customize":"default","header_logo_image":[],"header_logo_retina":"1","header_logo_mobile_image":[],"header_logo_mobile_retina":"1","header_callback_status":"default","header_callback_title":"","header_callback_text":"","header_button_status":"default","header_button_text":"","header_button_url":"","header_menu_status":"default","header_menu_style":"default","header_menu_bg_image_status":"default","header_menu_bg_image":[],"header_menu_select":"default","header_menu_label":"","side_panel_st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